Supporting Farmers Through Challenging Ag Economy

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

In a tough ag economy, farmers have to decide where to invest and where to cut costs. Agribusiness suppliers are looking for ways to help support farmers through these challenging times. CNH’s Scott Harris says they understand their success depends on farmer success. He says they’re finding ways to do their part to offer solutions.

Harris… “Just the general state of the, of the ag economy is challenging right now. You know, we know farm income is gonna be off this year versus last, and the outlook for next year is, it's always a little bit fuzzy, but the outlook as we're seeing it today isn't much different from this year, which is challenging for farmer financials. It's challenging for our dealers and their success. So that's always top of mind as we go, particularly as we turn the corner into a, the new year. But it only adds importance and focus on some of the bigger picture things that we're working on because it's in the challenging times that we need our machines to be part of the solution, right? If we can be more productive, if we can get more yield, if we can get more out of the crop, if we can make farming easier and make it more productive, we can help that financial equation even in times when the economics aren't great.”

Again, that’s CNH’s North American President, Scott Harris.