Mobbs marketing

Listen carefully. As John Mobs from LazyJM Ranch in Hauser, Idaho, discusses his operation and talks about a new marketing strategy. Changes wise, we've done a lot of changes. We went from the fertilizer, the chemical aspect of farming and using a lot of iron in the ground to, we don't do any of that anymore. And in fact, if I thought back, my grandfather had taught me actually how to farm without using these crops, if you will. And in reality, that's how we're farming today is somewhat like my grandfather used to do back in the twenties and thirties. So those are some of the changes we've made. Another change we made is through genetics. We went from the Simmental breed, Simmental Angus Cross, and now we've introduced a lower frame score which more like the low line, if you will. We have a cross between your typical Angus and low line. So we're looking at a frame score of about a four, which is not very tall. And that change alone has really helped us a lot as far as our production, the numbers, we didn't pan out very well when we hauled them to the saleyard and Betty started direct marketing. And that has been a huge part of why I took an animal down to Lewiston. And when I came home, I got the paycheck and it was just like, it was crazy. We decided all animals at this point are direct marketed and we'll make another 1000-15 hundred dollars an animal. So direct marketing is a huge tool for us and it's been very helpful, obviously.