Cheers to a Unique Farm Bureau Partnership

The Illinois Farm Bureau has been collaborating with the Distihl Brewery in Bloomington on a project that is now coming to fruition as part of a strategic initiative. The organization has been evaluating ways to better meet current member needs and address future challenges. The effort has led to the development of a new value proposition in the form of a brew. Illinois Farm Bureau Vice President, Evan Hultine,

“We thought, well, this would be kind of a fun, creative, new way to slap our logo and our value proposition and a little bit of kind of gratitude to the farmers and the Farm Bureau members that got us to this point and that will carry us into the future. And what better way than to partner with a local brewery that is also owned by Illinois Farm Bureau members, and it just seemed like a great partnership and a fun collaboration.”

Hultine explains how the collaboration will work.

“Basically distill brews, the beer they do, all the canning. We did a little bit of design work and labeling on that side, but we don't get any profit from the sale of the beer, but we don't spend anything to get the collaboration. So it's a nice, cohesive partnership. And then this still takes care of all the channels for delivery to certain outlets for people to buy the beer throughout the state.”

The Illinois Farm Bureau value proposition includes member advocacy and support for members as careers, farms, and families, according to Hultin