A Project to Show Off High Quality US Wheat

US Wheat Associates aims to promote the high quality of US wheat and showcase how it reaches global customers. Thus they created a video series project that will serve as a tool to educate and highlight American wheat to buyers worldwide. US wheat, Director of Communications, Ralph Looss on the new project.

“The video starts off with one of the top customers of us wheat, who is based in Mexico City. And we have him on camera. He's in his flour mill, and he talks about why he chooses to buy us wheat, and one of his big points is the transportation system, knowing that not only can he choose the wheat that he wants to buy from the US, he can depend on the fact that it's going to get there, and that's a big issue, especially for top customers.”

The project captured the journey of hard red winter wheat being loaded onto cargo ships bound for South America, Nigeria and Africa, showcasing a global reach of us wheat.

“And we filled in the blanks in between, you know, talking to the farmers, first of all, learning about how they grow their wheat. And then we had them talk about the They also rely on the transportation system. So for them, the importance of we've grown this wheat, we've harvested it. We dropped it off at the elevator. You know? What happens to it? “

Ralph Loose with US Wheat Associates.