Verdi's Focus on Water Efficiency and Crop Yield
Tim Hammerich
News Reporter
Unpredictable climate patterns have become the normquite normal these days., This leads to concerned farmers in some parts of the country asking “Will water run out?” Arthur Chen said he’s hoping to help answer that question and provide water resilience solutions with Verdi.
Chen... "What they're really scared of is the risk, as you said, of not having enough water, right? It's not necessarily that water is going to be expensive right now, but it's more of a long-term risk that they're looking to mitigate. So really, actually, that might be the way that you initially start that conversation, but typically the kind of buying decision really comes down to yield. So being able to improve yields by, you know, 10 to 20 percent. You know, especially for a company, let's say that's making like 300 million or a billion dollars a year. If you're able to increase their, you know, top-line revenue by, you know, 10%, even, you know, in certain farms, that's really big for them. So that's, I would say, the main driver. If you can save water on top of that, that's great for them, mainly as a risk-taking mitigation and, you know, to some extent, you know, the dollar savings as well. In addition to that, there's some, you know, ancillary benefits. I'd say a really big one actually is labor as well. So being able to grow a uniform crop already helps growers to manage their farms better. They need to go out there and, you know, harvest less or they need fewer harvest passes basically, cause everything ripens at the same time. And if you, you know, bring that technology to other parts of the infrastructure as well, then that means they're using less manual labor to do really basic things like just turning on a valve on and off."
In 2022, Verdi says they helped farmers save over 7 million liters of water. Learn more at verdi.ag.