U.S. Cattlemen Continue to Set Sights on Cell Cultured Meat
Since 2007, the U.S. Cattlemen’s Association has been working “tirelessly and strategically,” according their website, towards on policy priority: strengthening the bottom line of the U.S. Cattle Producer.
At the end of last week, they held their annual convention in Fort Worth, Texas where Executive Vice President Lia Biondo told me one specific policy that will help to that effect.
“We do have several topics that I think are going to be more relevant in the year ahead. One of those, the labeling of cell cultured foods. This is going to be a big deal in 2024. We know that they’re coming down with a proposed rulemaking that these products have to be differentiated in the marketplace, which is something that U.S. Cattlemen’s Association fought for in 2019 when we submitted our petition for rulemaking. Cell cultured foods, who would have even thought that this is something we’d be talking about right now. But it’s important that these products can’t piggyback off of the great brand name that beef has created for itself. We can’t allow these products to come in, call themselves beef or meat, and capitalize on that brand and confuse consumers in the marketplace.”
Again Lia Biondo with the U.S. Cattlemen’s Association.