Bootstrapping Tech for Farm Labor

Bootstrapping Tech for Farm Labor

Tim Hammerich
Tim Hammerich
News Reporter
This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

Sometimes in agtech we get a little too focused on solutions that are still years away from reaching widespread adoption, and overlook providing practical solutions for today’s problems on the farm.

Farray… “Someone's wife showing up in the field with a notepad at 4:00 AM trying to keep track of 300 cherry pickers, and that seemed bonkers. So we started building a solution for them and then realized all their neighbors needed it too and their neighbors needed it, and it just kind of turned into a business.”

That’s Joshua Farray, CEO of FieldClock which helps track and manage farm labor. They’re a great example that ag technology doesn’t have to mean big venture capital bets on a world that’s drastically different than it is today.

Farray… “We're a bootstrapped self-funded private company. We haven't taken outside investor money. As a result of that, we've been able to build a lean, responsible, organically growing company that doesn't have to blow up and have a bunch of growth and then justify that to someone.”

Through this customer-focused approach, FieldClock has remained laser-focused on helping farmers and farmworkers with very practical tasks like clocking in and out, getting paid properly for piecework, and keeping compliant with labor regulations.

Farray… “There's a ton of companies out there trying to be everything to everyone, and we just wanna be best of breed to what we're doing.”

Learn more at

Previous ReportEffects of Wildfire Smoke on Growing Crops
Next ReportProtecting Soil Enzymes for Nutrient Efficiency