Augmented Pear Experience Pt 1

From the Ag Information Network, I’m Bob Larson with today’s Fruit Grower Report. With Northwest pear harvest complete and tasty fresh pears now on grocery shelves, there’s a new way to take your pear experience to the next level.

Pear Bureau Northwest’s Jim Morris says their new Augmented Reality Experience is as easy as capturing their QR code and enjoying the introduction …

MORRIS … “And, at the end, the consumer has been taken to a website that, it’s a landing page on our site that shows them recipes for what they just saw so that they can make the dishes they just experienced and some more education about pears, how to ripen them, how to store them.”

The options, Morris says show the versatility of pears …

MORRIS … “So, anything from a smoothy at breakfast to a desert after dinner. There’s all kinds of ways to serve up pears. So, we really like to help consumers learn all the different ways that they can serve pears and, really, just how simple it is to add a pear to a common dish that you might already be making.”

It’s all about technology these days …

MORRIS … “With the augmented reality, of course we saw a natural increase in online activations with the start of the pandemic. Really, the world was moving that direction already. The pandemic just really accelerated it.”

And, Morris says it’s easy …

MORRIS … “It’s definitely for anybody. Naturally, people who are on their devices more and playing with technology more are probably going to play with it a little bit more. But, it’s really for anybody who comes across that code and just wants to scan it.”

Tune in tomorrow for more on this high-tech way to enjoy pears even more!

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Find the QR code on USA Pears social media or at their website www.usapears.org