Demand for Honey Reaches All-Time High
The United States is the second largest honey consumer behind China according to the latest data available from the United Nations Food and Agriculture Organization (FAO) in 2019. In 2021, consumption increased 8 percent from the previous year. Between 1991 to 2021, the average rate of growth is 10.7 million pounds per year. This translates to about 1.9 pounds per capita of honey consumption in 2021 compared with 1.2 pounds per capita in the early 1990s. The growth in demand, in part due to the growing population, has also been attributed to consumers' association of honey as a "superfood"- along with garlic, ginger, and turmeric- and perception of honey being a healthy sweetener.
"We are thrilled to see the results of this study," said Margaret Lombard, Chief Executive Officer of the National Honey Board. "It means that consumers are beginning to understand when you choose honey you are not only getting a perfect all-natural sweetener, but you are supporting honey bees and beekeepers who help to feed the world."
The 2021 National Honey Board Consumer Attitudes & Usage Study similarly shows a pattern of growth for self-reported usage since 2019. Following on annual gains in positive perceptions of honey, U.S. consumers also reported significant upticks in honey usage this past year, echoing the results of the USDA's study.
Consumers who selected honey as their most preferred sweetener cited attributes like 'natural,' 'unprocessed,' 'good for the environment,' 'organic,' 'good source of antioxidants,' and 'flavorful.' Data from the survey confirms American consumers choose honey because of its health benefits, unique flavor, and connection to honey bees and the environment.