· Relevant — Is the data used in the calculations from the same population of animals we are applying it to? In other words, does the data come from U.S. commercial dairies like mine? Also, are the traits economically important and do they add new information? Are they utilized in a comprehensive animal ranking index aimed at maximizing profitability?
· Accurate — Is the data derived from millions of records, edited for more accurate results and higher heritability and analyzed with cutting-edge methodology to achieve solid reliability?
· Proven — Are the methods transparent, supported by science and demonstrated effective?