From the non beef segment of our society, we often hear that beef is not good for the body, is not good for the environment. Norm Voyles, Jr, chair of the Cattlemen's Beef Board, begs to differ. Speaker2: The beef cattle life cycle and their use of plants that are unusable and in areas of the country that are unsuitable to grow. Crop farming plays a tremendous role in making sure that the environments in those areas are sustainable. The other thing, when we start looking at nutritional aspects of beef compared to some of these other alternative proteins, beef has one ingredient as opposed to 14 to 22 ingredients. The sodium level is a lot lower for the most part. When consumers eat beef, they can get a nutritional package in a lot fewer calories than they're going to get with some of these alternative proteins. So when folks start claiming that the beans or other alternative proteins are better for you, the environment or for health than beef, they are mistaken and need to do the research to inform themselves how important and vital beef is to human nutrition and our ecosystems. Speaker1: If he's right, and I think he is and beef is good for the body, for the environment, as well as for the economy.