Data is helping ag producers be more efficient, but it’s also helping in areas such as animal health and welfare. Alan Beynon was a veterinarian for decades and realized improved data could help him address problems proactively.
Beynon… “A lot of records are kept in farmers’ record books on farm, or bits of paper on a farm door, or computer systems that were set on the units themselves. So it was very difficult for us to access that data, but also the data we were getting wasn't particularly useful because it wasn't collecting the parameters I wanted to understand at the bird level.”
So Beynon founded Poultry Sense to collect, organize and analyze data never before available to the poultry industry.
Beynon… “So we were looking at things like weight, temperature, carbon dioxide levels, ammonia levels, airflow, lighting, both the amount of light but also the duration of light, feeding behavior, drinking behavior, all those aspects. I wanted to know them in a very granular level.”
Today, that’s exactly what Poultry Sense provides, and the results are improved bird performance, economics, and welfare.