Bringing Farm Data Together
One challenge to bringing digital tools to agriculture is combining all relevant data sets into one usable tool. That data tends to be spread across multiple silos that aren’t built to interact with each other. That may be changing, says EverAg’s Scott Sexton, due to consumer demand.
Sexton… “I think what's helping each of those different pockets or silos start to look across is consumers wanting to know where their food comes from, how it was produced, and then the whole ESG sustainability movement of what's happening there. So, I mean, that's taking it all the way back into how the crops that became feed grown and is it non-GMO that went into the animal. Now we have to track it down and was there animal welfare there and were the cows happy? You know, so all of that. I think there is an increasing awareness, and what I would want each of those participants to know is you absolutely have to work together to be able to deliver what the consumer ultimately wants. I'm starting to see significant progress in that space.”
EverAg provides software, risk management, and market intelligence solutions for dairy, livestock, and crop verticals.