Hurry up

Anna Nagurney is the Eugene M. Isenberg Chair in Integrative Studies and is PhD Coordinator in Management Science and Director of the Virtual Center for Supernetworks Operations & Information Management at the University of Massachusetts, Amherst.

“Consumers have to be more agile, and adaptive in their holiday purchases, and should have started shopping early. Turkeys, for example in some parts of the country and regions may not be available at the weight desired. Bacon supplies have increase in price, and steel for cans is also hard to come by. So canned products from pumpkin to cranberries, plus baking, pie and turkey pans are not as available. Families this year are expecting to gather in greater numbers than the year before. And there’s clearly excitement surrounding that, so adaptability, solid planning, and early shopping will all be key.”