American Lamb Board Expands Outdoor Cooking Adventures Contest
The contest gives fans of American Lamb an opportunity to share videos or photos showcasing outdoor cooking such as grilling, smoking, and cooking over an open flame.
“We love seeing people get so excited about cooking outside with American Lamb, and we are thrilled to offer a new grand prize as part of this campaign,” said Gwen Kitzan, ALB Chairman. “With summer in full swing there’s never been a better time to get outside and cook, and we are eager to reward people for showing us what they love about adventuring outside with American Lamb!”
The entries will be judged on creativity, storytelling and overall quality. One grand prize winner will win a $2,000 credit to Outdoorsy to plan a perfect adventure. In addition, one second place winner will win a $500 Cabela’s gift card, and a third place winner will receive an American Lamb grilling kit valued at $250. Anyone who enters will receive grilling gear, including an American Lamb apron and a Thermoworks DASH thermometer.
ALB is partnering with chefs and pitmasters to serve as judges, including Stephen Barber of Farmstead at Long Meadow Ranch, Robert Sonderman of Federalist Pig, Tom Micklethwait of Micklethwait Craft Meats, Elliot Moss of Buxton Hall Barbecue, Tiffani Faison of Sweet Cheeks Q, Jason Ganahl of GQue BBQ, Derek Wolf of Over the Fire Cooking, Danielle Bennett of DivaQ BBQ, and James Brown of Grillnation.
To expand the reach of the campaign even further, ALB is hosting weekly giveaways of grilling tools and other prizes on its Instagram page through July 31. Additional American Lamb cooking how-to guides and recipe ideas are posted at americanlamb.com.
The American Lamb Board is funded by the American Lamb Checkoff and is charged with building awareness and expanding demand for American Lamb and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.
Source: American Lamb Board