Rethinking the Tractor

Tim Hammerich

News Reporter

Despite all of the new digital tools that have entered the agriculture industry, the tractor is still, for the most part, a tractor. But Monarch Tractors is one company that wants to replace the traditional tractor with an all-electric, driver-optional smart machine.

Penmetsa… “At Monarch tractor. We are trying to create a bridge between sustainability and farm economics for farmers by digitally transforming farming. The way we are doing that is by re-imagining the tractor from a mechanical device to an all-electric, driver-optional, smart machine.”

That’s Monarch CEO Praveen Penmetsa. The company is already selling these machines that replace 40-70 horsepower tractors.

Penmetsa… “Our focus is very much on the fruits and vegetables market. And that's where this class of tractor is dominant. And that's where we feel like farmers could use the maximum help. When you think about the bigger machines , like the combines and all of that, that market is well served by our existing global equipment manufacturers. What we felt was happening is we felt that the normal farmer, the fruits and vegetables farmers, were getting left behind on the technology spectrum. And we saw that as an opportunity to have a huge impact. So that's why we're in that 40 to 70 horsepower class, you know compact utility tractor is what our sweet spot is.”

Visit MonarchTractor.com for more information.