Make every bite count. Brandon Lipps is USDA's deputy undersecretary for food, nutrition and consumer services, and he's adamant about making every bite count. One reason we know that Americans have a hard time following a healthy dietary pattern is because there's a lot of confusion in the press and that comment needs a little bit of elaboration. Headlines seem to suggest one day that a particular food is good and the next that it's bad. The reality is that the science doesn't change that much. The headlines do. He says. One issue that people are likely to be hearing a lot about in the media is how the new dietary guidelines address such issues as added sugar and alcohol intake. So let me first say that folks need to be careful to not only read the headline, but to actually read the substance of what's occurring in that. Congress directed us to read the dietary guidelines based on a standard that says we shouldn't speak unless there's substantial evidence to talk specifically about what's recommended. So many of us Americans want to make a healthy choice on what we eat on occasion when in fact we need to be making a healthy choice. Every time we sit down to a meal, one meal at a time, one day at a time, to make sure that we have a healthy dietary pattern that we're considering as we move forward. Sounds like my mother when I was a kid. For more information, go to dietary guidelines. One word dot gov.