UGA Virtual Marketing Series
The University of Georgia is starting a virtual marketing series that is intended to help those who produce any type of agricultural commodity (agri-tourism to beef to bees and everything in between) better reach their audience by developing a marketing plan. This course is taught by marketing professionals from the UGA Small Business Development Center and will be presented through an agricultural lens to keep the material relatable. With so many producers changing their business structure to include direct-to-consumer strategies, this series should help them succeed with this audience.
Here is Brooklyne Wassel, a University of Georgia Extension agent in Pike County on the purpose of the series.
"The idea behind the series was to connect resources that are already available through UGA extension and the small business development center, with agricultural producers. Because that connection is not always made, especially with the small business center."
For anyone interested in the series, you can email Brooklyne or go to the UGA Extension website.
"The series is completely free, but we do need everyone to register in order to receive the Zoom link. Anyone that is interested can email me to get that registration link. My email is: firstname.lastname@example.org, or UGA Extension Pike County Facebook page, or UGA Extension Calendar and Select "Marketing for AG Producers 2021."
The series begins Monday’s in March beginning March 8th.
Learn how to find customers where they are online. Whether you're new to marketing or need an updated game plan, this 4-week series is for you!
March 8- Reaching Your Customers Online- Learn how to identify potential customers and understand what influences their buying habits.
March 15- Getting Your Business Online- Learn how to connect with your customers on the major online digital/social media platforms.
March 22- Telling Your Story Online- Learn how to tell your story online to create value for your audience and increase customer loyalty.
March 29- Putting It All Together- Join us for a panel discussion with ag producers who have implemented successful marketing strategies.