Getting Irrigation Technologies to Work Together

Tim Hammerich

News Reporter

Irrigation management is a big deal for a lot of farmers. Companies like GroGuru have been helping growers with soil moisture monitoring and a cloud-based recommendation engine. Now the company is offering a software platform that enables farmers to bring in data from outside sensors.

Henry… “So, what we have now with GroGuru Insights is we've decoupled our software-as-a-service and user interface from our own hardware. And we can apply that to other companies' hardware.”

That’s Patrick Henry, CEO of GroGuru. The idea is to improve the insights and user experience for the farmer, no matter what technology they choose to use.

Henry… “And now we have a software solution working on our hardware that farmers really like, agronomy consultants really like, and we were getting requests to say, Hey, can we use that software on the hardware we've already purchased?”

GroGuru has already struck partnerships with companies like DTN and Sentek.

Henry… “All the installed base of Sentek probes that are out there that are using a more rudimentary, kind of harder-to-use software can now use the GroGuru Insights software-as-a-service and just make it much simpler for the agronomy consultants, the ag retailers, the farming co-ops, and the farmers themselves that use this data to make informed decisions about when and how to irrigate.”

You can learn more at www.GroGuru.com.