Hereford Thrives in an Uncertain Year
In this year-end report from the American Hereford Association (AHA), we learn how Hereford cattlemen and women grew the breed through 2020.
Despite the unforeseen challenges of 2020, AHA Executive Vice President Jack Ward says Hereford breeders and the American Hereford Association continued to add value to Hereford genetics. Year-end reports shared during the Association’s recent annual meeting show their efforts paid off.
"As the commercial industry has looked to add crossbreeding back into the programs to increase fertility, longevity, disposition — all the things that are known in Hereford cattle — it’s created a great opportunity for us” said Ward.
Ward reports the Association experienced increases in registrations and memberships this fiscal year, while sale averages climbed.
“The real excitement within our breed and within our membership is in its growth" said Ward. "It’s seen growth because the breeders have been committed to genetic improvement and providing the tools necessary to make the changes to produce the type of product that their customer’s need and then, ultimately, the consumer. So it’s all encompassing.”
Learn more from the American Hereford Association’s virtual educational sessions and 2020 annual meeting at Hereford.org.
You’ll find a series of highlights, including the presentation of more than $150,000 in scholarships, as well as breed honorees and other Hereford news. Virtual educational sessions are also available and cover topics from genomics to marketing.
Source: American Hereford Association