Strawberry Demand Projected to Remain Strong

Strawberry Demand Projected to Remain Strong

Tim Hammerich
Tim Hammerich
News Reporter
I’m Tim Hammerich with your Southeast Regional Ag Report.

Good news for strawberry growers, some of which are getting ready to plant their crop for the fall season: demand remains strong.

The Florida strawberry season hasn’t started yet, but current market conditions should be a positive indication.

Cindy Jewell with Jewell Marketing says that the pandemic has boosted domestic demand for the fruit, and it doesn’t seem to be letting up.

Jewell… “You know, it's been a crazy year, but in a good way for strawberries, I think when the pandemic hit, they were thinking that the market was gonna go by the wayside. And what we've seen for produce throughout the year is that it's been in demand. Strawberries have continued to be in demand all summer long, and it's actually turned out to be a positive season for grower-shippers. So it's kind of shocking.”

Jewell says the pandemic has inspired a more health conscious consumer who something that is both healthy and delicious.

Florida growers play an important role in filling demand through the fall and winter months. This ensures a consistent experience for customers at the grocery store all year long.

As the summer strawberry season winds down, Florida growers will start planting what is projected to be a crop that is in high demand.

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