Rural Mental Health

"We all know how stressful farm life can be, and things are even tougher now because of the farm economy. More of us are affected, either directly or by having a friend or family member in distress. This poll proves what we already knew anecdotally: Rural America is hurting not just economically but also emotionally," AFBF President Zippy Duvall said.

Bayer and the American Farm Bureau Federation announce the transition of Bayer’s Farm State of Mind campaign, an initiative to raise mental health awareness among the farming community, to Farm Bureau. The campaign aims to reduce the stigma surrounding the topic of mental health in rural communities and to provide relevant information to farm families on this important topic. Farm Bureau plans to combine the Farm State of Mind assets with those of its ongoing Rural Resiliencecampaign, expanding the reach and effectiveness of its rural mental health initiatives.