Krugman ... "And really, what so many of these food service menu developers, and the food manufacturing product developers, have come to realize is that in many cases, most cases, for what they're doing, frozen is better. It's better flavor, it's picked at the peak of ripeness, the nutrition and flavor is locked in, the color is better, they don't have the waste and spoilage, it's more convenient, it's a higher value. And at the end of the day they're looking for that value."
National Processed Raspberry Council Executive Director Tom Krugman says times they are a changing and they're taking a high tech approach to spreading the word ...
KRUGMAN ... "And social media is really the glue that binds all our programs together. You think about social media more as on the consumer side, but food service operators and food manufactures watch social media too to see what the trends are. And so we've begun having a number of different programs to build our participation in the various social media platforms and you can see some of the growth we've experienced over the last year and the followers we have. And the main thing about social media is once you've started and make a commitment to do it is to stay with it and be consistent and we've been able to do that."
Krugman says they're also rolling out a Real Red Raspberry logo so consumers know the products they buy contain the real thing.
BL: Welcome back for another "Fruit Bites" brought to you by Valent U.S.A. Joining us again this week is Valent's Allison Walston. And this week Allison, we're talking insects, but specifically mites.
AW: Mites aren't insects but are closely related. They are in a group called Arachnids, so more similar to spiders.
BL: That makes sense because when I think mites, I think spider mites.
AW: Yes! Spider mites can be a pest on many different plants and are found on the underside of leaves in a web that they "spin" for protection.
BL: So, can I see the mites or do I just look for webs?
AW: Mites are pretty small. Using a hand lens, you can look for mites, webbing or on the leaf for little cells that have been sucked dry from mites feeding.
BL: And, Valent has a miticide for orchards called Zeal. How does it work?
AW: Similar to an insect growth regulator, it sterilizes the females and eggs while inhibiting the immature mites from molting. Zeal needs to be applied early before warm temperatures make populations grow rapidly. As always, read and follow the label.
BL: Thanks Allison. Join us again next time for Fruit Bites, brought to you by Valent. Until then, I'm Bob Larson.