Pizza Delivery

Two Idaho dairy farmers and their families delivered pizzas with a

Holstein heifer in tow recently to unsuspecting Boise area residents.The guerrilla-marketing effort by United Dairymen of Idaho and Smoky Mountain Pizzeria Grill celebrated National Pizza Month, which is October. Kuna dairy farmer John Wind of Liberty Ranch and Meridian dairy farmer Clint Jackson of Jackson Family Farm in Meridian and their families delivered free Smoky Mountain pizzas with help from Bossy, a 9-month-old halter-trained Holstein heifer.

 

United Dairymen of Idaho CEO Karianne Fallow said "Pizza has a huge impact on the Gem State economy so we thought it would be fun to connect a few locals with their food -- in this case fresh mozzarella cheese!"

 

According to Fallow, Idaho is the third-largest dairy-producing state in the U.S. and dairy products are its leading agriculture commodity. Meanwhile, she says one in eight Americans eats pizza on any given day and per capita consumption of mozzarella has leaped to 11-1/2 pounds a year -- nearly 40 percent of the cheese we chow down annually.