Frank and WIC

The Institute of Medicine has finally reversed its position on potatoes admitting that Americans should eat more of them. I called Executive Director and CEO of the Idaho Potato Commission Frank Muir: “David, how are you? Fine Frank. I want to start with a game where I say a word and you tell me what I am talking about.? Yes. Duuhh! What took them so long? ( Laughter) you are right on. A federal medical Institute says that Idaho’s iconic crop is, in fact, healthy. The Institute of Medicine has finally affirmed what most medical professionals and nutritionists have always known and that is that potatoes can be part of a heart healthy diet. Loaded with potassium, vitamin C, other micronutrients, no fat, no cholesterol and really low in calories. I call it the world’s largest multivitamin. I just came back from an event with the American Heart Association and Idaho potatoes are certified by them as heart healthy. So, it has been a great day and reaffirms again the great benefits you get from eating Idaho potatoes. You and I have been talking about this for years. It’s amazing. When you think about it, the rationale that has been given to us all these years was that people already eat enough potatoes and when do you use that logic for not eating something that is nutritional?”