U.S. Apple Programs for Tree Fruit
U.S. Apple has been standing behind the apple industry and according to Jim Bair, President of U.S. Apple, that extends to all kinds of areas including various promotional programs.
BAIR: In our domestic marketing we’ve got a number of fun and exciting programs going on there. We’re trying to get rid of every apple we can and last March we cooperated with the American Heart Association in what we called our 28 Days of Apples and every day there was a different apple featured and prizes were given out. It’s just a way to kind of generate a buzz, a vibe around apple consumption.
A lot of these promotions are designed to engage the apple consumer on a personal level.
BAIR: We have our program we call Apple-tize Me. Again, just kind of fun way to get people interested in the different varieties of apples. People love to take online quizzes so we tried to tap into that and if you go to our website and it’ll ask you a number of questions, sort of a personality profile just to get started and then you click go and it’ll say you’re this kind of a person and here’s an apple suggestion for you.
Another consumer outreach program is a YouTube video series.
BAIR: We just launched last month a series of apple variety videos and they’re all short. They’re less than a minute in length. When is it available; what does it look like; what does it taste like; its availability. It’s amazing. In one month these videos have been viewed two-million times.
That’s today’s Fruit Grower Report. I’m Greg Martin on the Ag Information Network of the West.