McDonalds & Simplot
Changing the platform a little bit, I think it's fair to say that french fries would probably not be featured in many health food dictionaries and menus. But along comes the Simplot company with a GMO potato that has been engineered to reduce the amino acid Asparagine because Asparagine converts into acrylamide when it is deep-fried. Acrylamide has been shown to increase the risk of cancer in laboratory animals. Doug Cole, Marketing and Communications for the J. R. Simplot Company, "reduces asparagine which, when the consumer cooks a potato at high temperature, it converts to lower acrylamide. The new potato called Innate has 70% less asparagine." It is something of a mystery then why McDonald's has said no to using Simplot's new "healthier" potato.