Keeping Track

I learned a long time ago that it is important to keep track of things. From your checkbook to your car maintenance. Ag producers also need to be able to keep track of their products and Gary Hodgson with Grower Logistics has a way to help you keep track.

HODGSON: Truckloads move on paper or information moves trucks. So that's what we do, we help them manage that information. The orders, the shipments, the payments.

Hodgson says they run into a lot of people and operations that still do things the old fashioned way.

HODGSON: A lot of times we come up with growers who are doing it with pencil, paper, spreadsheets and it takes them time to figure out where they are in the process and what's going on. And they waste a lot of time doing that stuff so we automate all that for them so they can spend their time growing potatoes and managing the important things to them.

Grower Logistics was attending this year's annual Potato Expo and had a lot of people coming up to learn about the product.

HODGSON: We like to ask them rather than them as us. We want to know what their needs are. What drives them crazy? What are they sick of doing? What are they wasting time doing? So we listen first and once we find that out there's usually a good fit there - some solutions and that's when we come up with solutions.

That's today's Line On Agriculture. I'm Greg Martin on the Ag Information Network.