9-17 IAT Karrianne Fallow

Karrianne Fallow is an accomplished Government Relations and Public Affairs strategist with more than 12 years experience promoting the interests of well known brands like The United Dairymen of Idaho, Albertsons, Walmart, Avery Dennison, Developers Diversified Realty, and others.??Her areas of specialty include: strategic planning; stakeholder and grassroots outreach; influencing policy; lobbying; brand reputation management; crisis communication response and internal communications; and conducting issue and policy campaigns. I called her up: "Your background was not originally dairy but it is now. It is. I have worked for a long time in consumer and retail environments including Walmart and Albertsons, and now I am on board with the United Dairymen of Idaho and I could not be more excited. To you have a marketing background? In many ways it is not a traditional marketing background but I do believe I am a brand promoter and product promoter at the core. Most of my time has been with Walmart and Albertson's doing government relations and public affairs. In those roles I was constantly defending and promoting those brands. Milk isn't tough to promote is it? We all have memories that revolve around dairy. Ice cream with our family, glass of milk with every meal, so no it is not hard and the passion and commitment of Idaho's dairy families is really easy to talk about.