"Above & Beyond" Dedication

“Abigail the calf” is the newest and brightest star of the IM networking stage. Two million people have been following Abigail’s struggle for survival, after being born in the midst of a bitter late February snow storm, through Facebook updates and articles on the Pioneer Woman website. The calf was rescued by author and rancher Ree Drummond. In her on-line posts Drummond describes her family’s efforts to help the calf recover from hypothermia by installing Abigail in the mudroom of their own home. An important note here is that this ranching family tried everything within their power to warm the calf enough so as to be able to rejoin it with its mother while in the pasture. Failing this, they did what numerous farmers and ranchers have done throughout the ages, they went “above and beyond” to provide for one of the animals in their care. It is only recently though that this type of above and beyond dedication can be followed and observed by millions through the power of the internet; giving millions of today’s consumers the chance to see first hand the “care” that has always been associated with agriculture, and the true story about farmers’ and ranchers’ relationship with their animals.