10-11 SS Sports Ware

 Always been a fan of Sportsman’s Warehouse because they cater to lovers of the great outdoors.  Here’s Karen Seaman,  Chief Marketing Officer  for Sportsman's Warehouse.  “We are very excited that we just opened our Nampa location in Idaho in August and we are actually opening another location in Lewiston, Idaho in the spring of 2013. You people are growing. Yes we are. We will probably have 4 to 6 new stores in 2013. Part of our success is really understanding the markets that we are going into. When we look at the market we are actually looking at the user base of that market. The western half of the United States is very good for us because of the user base with the landscape that you have, access to public lands, like the town of Twin Falls. There are only 40 to 50,000 people but 90% of them to some form of outdoor activity whether it be hunting, fishing, camping,… That’s who we service. We pride ourselves associates that we have, I tell people all the time, we live what we sell. You’ll see a lot of the folks from our stores out hunting right now and many of them will be out fishing in the springtime as we go into the different seasons and that gives us the ability to give knowledgeable information to people. We really work with people who are just entering a category, if they are just learning how to fish or just camping for the 1st time or just getting into shooting sports, we have the Associates in a friendly and low-key environment, give them information and the products that would be best suited for them.  Karen says they have everything for expert sportsmen as well.