Lay's Response

Lay’s potato Chips…what are you thinking. Remember the Lay’s Potato Chip commercial during the Fiesta Bowl where just about every state in the country was mentioned as a potato producer…except for Idaho…with BSU playing and winning? I found out what Lay’s was thinking. I’ll tell you next. I’m sorry but I went on a rant after seeing the Lay’s commercial not once, but twice during the game. And I wasn’t the only one who wondered about it. A lot of people were totally incensed. So much though that it was a topic on a lot of the call in radio talk shows broadcast around Boise.

 In this business, you have to try to tell both sides of the story and here’s Chris Kuechenmeister to tell us what Lay’s was thinking: “We created the campaign early last year and we identified 5 growers to have a broad reach across the country, we used a variety of criteria to select them, it was availability, interest, the broad geographic reach, so there are a lot of things that played a role and we work with 80 growers across the country in 27 states including Idaho and we created commercials that highlighted each of the farmers that ran in their specific region.”

 Very articulate…spoken like a true PR person. Doesn’t answer the question about why No mention of Idaho…but I’ll get to that tomorrow.