Flexitarians

Flexitarians

Susan Allen
Susan Allen

 

They’re coming back. We all knew they couldn’t resist... you know... the smell of bacon frying, of a steak sizzling on the grill...  I’m Susan Allen welcome to OpenRange. Oh I’ve tried hard to like it but  no matter how much guacamole, onions, super secret sauce I slap on, a veggie burger just doesn’t cut it. Apparently others have come to the same conclusion and  given up the “faux burger”  for real deal. In a Newsweek online  column titled “ No More Sacred Cows” I was delighted to discover the word “flexitarian.”  Because it’s a term for a committed vegetarian  who has now  decided to add beef to their diet. Welcome back we missed you, But what prompted the change?  If it was about a concern for animals, maybe the niche markets that include grass fed, humanely raised, did it. Or you might  feel that today’s  beef is healthier than decades prior thanks to aggressive campaigning by the organic industry? While all the “certified”  categories; Angus, Organic, Grass Fed etc...  remain minor players in US beef production they have provided select producers more profitability  and tempted new consumer to  niche markets. In the end, I  can’t wait to see how this new category of consumer “Mr.  Flexitarian” becomes integrated into the mainstream. Watch for the word on  the cooking channels at fine dining establishments and I’ll bet you money eventually  fast food chains.  
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