Milk in the McCafe

 Not long ago, I went into a store in Boise that fixes espresso machines. I’ve got a machine at home so I don’t have to pay $4.50 every time I want a café mocha. Anyway, mine was broken and the fix-it guy at the store said it would take more time than it normally would, because he was so busy installing espresso machines at McDonalds. Little did I know that the McCafe was going to bring big business to dairy producers. Listen to this. More than 1-thousand dairy producers and other industry representatives recently met in Grapevine Texas to discuss dairy check-off programs and strategies.

The dairy check-off’s multi-year partnership with Mcdonald’s delivered a major success with the launch of McCafe. Paul Rovey, who serves as Chair of Dairy Management Inc, which manages the national dairy check-off, says the McCafe coffee drinks are helping drive sales for dairy producers: “On most of them, it’s 80 percent dairy and 20 percent coffee, so while it’s positioned as a coffee beverage, we’re actually being able to sell a tremendous amount of milk and it is really building milk sales.”

Don’t you love that. Now, if we can get folks to top off their McCafe with new Angus burgers that feature two slices of American or Swiss cheese on each sandwich we can really start to give some serious help to dairymen.