Yes Virginia, it is possible to enjoy a “good” bottle of wine for under twenty dollars a bottle. There’s no denying that America’s baby boomers have been the driving force behind the ever growing and prosperous U.S. wine industry. And while the baby boomers have tightened their belts when it comes to spending, they haven’t stopped enjoying their wine. What they have done is to branch out and try wines that are lower in price but not low on taste. American consumers have discovered that they no longer have to wait to have that “special” bottle of wine served only at holiday time; they can enjoy wine at the dinner table any day of the week, whether having meatloaf or prime rib. Children of baby boomers who have been fortunate enough to grow up having wine served at the dinner table are carrying on the tradition as well, and while their spending budgets tend to be on the lean side they’ve still been able to enjoy and appreciate wine at an affordable price. So it’s safe to say that wines priced for under $20 a bottle are doing okay holding their own in the market; in fact they’re doing better than okay, they’re doing great!