11/26/08 Northwest farmer featured in wheat export campaign

Farm and Ranch November 26, 2008 U.S. Wheat Associates Inc. is launching a new international promotional campaign reinforcing the image of U.S. wheat producers as the world's most reliable suppliers of high-quality wheat to buyers, millers and wheat food processors worldwide. The new campaign theme is: "The world's most reliable choice. The wheat you want, from producers you can depend on." The new campaign features high quality posters, suitable for framing, with pictures of four different wheat growers in their wheat fields. One of the four growers is Randy Suess of Whitman County, Washington. Suess, who is a member of the U.S. Wheat Board, says those posters will be given out to overseas wheat buyers and processors to develop a closer relationship with the U.S. producer. Suess: "We go on those trips a lot as U.S. Wheat officers. They always request that we bring a farmer along on those trips. You can always talk to the people in charge, talk to the heads, but they really like to talk to the individual farmers and get their perspective on the recently completed crop and the quality they have, and the abundance of the crop. So it is real important and it is just a new step that U.S. Wheat is going to take to help promote." Suess has seen posters from Canada and Australia on overseas trips so getting some out from U.S. Wheat Associates will help keep U.S. wheat on buyer's minds. U.S. Wheat Associates is funded in part by growers through their state wheat commissions. I'm Bob Hoff and that's the Northwest Farm and Ranch Report on the Northwest Ag Information Network.