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USPB's Test and Learn Program for Retailers
Farm of the Future
The United States Potato Board is continually testing and validating promising marketing tactics in partnership with retailers and their potato suppliers. The positive results are then shared with the grocery retailers to increase potato sales in their stores through USPB's Test and Learn Program.
USPB Retail Promoting Potato's Nutritional Value
Farm of the Future
More and more consumers are looking for nutritional value and at the ingredient lists while they do their shopping. Retail stores are working to promote the positive nutritional value of potatoes in a variety of ways.
USPB Provides a Map to Better Potato Sales
Farm of the Future
The USPB is continually striving to understand their target demographic, known as Linda.
New Tool For Grower-Shippers to Add Value for Retailers
Farm of the Future
The United States Potato Board has a new marketing tool available that provides valuable, timely information that grower-shippers can provide to their customers to ultimately help in selling more potatoes.
Increasing Potato Sales Through Insights
Farm of the Future
The United States Potato Board has always valued market research and the deeper understanding of consumers it provides. Several new research resources are providing additional insights into the USPB's target audience Linda and her needs.
Always Improving and Evolving
Farm of the Future
The USPB is always working to improve and evolve their marketing programs, take Best in Class, after five years of the program they are redefining marketing success.
USPB Helps Deli Departments Promote Potatoes
Farm of the Future
The United States Potato Board has recently began providing opportunities to retail grocery stores' in their deli prepared foods department to boost potato sales.