Search: mCOOL
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MCOOL Labeling
Washington State Farm Bureau Report
USDA isn’t waiting for a farm bill that includes a beef labeling amendment to pass before studying a World Trade Organization-compliant way to implement mandatory country-of-origin labeling.
NCBA Says MCOOL Will Raise Costs, US-China Truce Extended
Line on Agriculture
The Senate Agriculture Committee’s Farm Bill includes mandatory country-of-origin labeling (MCOOL), which NCBA’s Ethan Lane argues would raise producer compliance costs and consumer prices without boosting demand, citing a Kansas State study showing origin ranks low in purchase factors
Country of Origin Labeling and Farm Economy has Changed Since 2018 Farm Bill
The Agribusiness Update
Mandatory country-of-origin labeling for beef moved closer to returning after the Senate Ag Committee advanced its 2026 farm bill, and the farm economy has changed significantly since the last farm bill was enacted in 2018.
R-CALF Happy with MCOOL News, Stay Order Issued on USDA Relocation Plan
Line on Agriculture
R-CALF comments on President Donald Trump signing an executive order directing USDA and the U.S. Trade Representative to review authorities related to mandatory country-of-origin labeling, while a California federal judge issued an administrative stay affecting USDA employee relocations tied to the agency’s reorganization.
Trump EOs Back Ranchers, COOL Needs Congress; 300K MT Beef Imports Will Come Revealed
Line on Agriculture
Executive orders aim to support ranchers but stop short of reinstating mandatory COOL. The National Farmers Union is urging Congress to act, noting a Senate Farm Bill amendment would restore COOL.
In a follow-up, the administration authorized 300,000 metric tons of lower-tariff beef imports over 90 days to ease prices. Now we know where the beef will come from.
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US Ethanol Poised for Growth, MCOOL Order Signed by POTUS
Line on Agriculture
Guatemala is set to launch its E10 ethanol program, with a significant increase in ethanol imports last year. The U.S. Grains and Bioproducts Council anticipates a growing global demand for U.S. ethanol, with Japan and Mexico transitioning to E10 by 2030, creating markets of 1.4 billion and 1.6 billion gallons, respectively.
President Trump signs executive order for
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R-CALF Farm Bill Priorities
Line on Agriculture
R-CALF USA, led by CEO Bill Bullard, is advocating for specific measures in the farm bill currently under Senate review. Key points include the need to revise a cattle procurement tool that allows meat packers to manipulate prices through unpriced formula contracts, which removes cattle from competitive price discovery markets
MCOOL Cut From the House Farm Bill; R-Calf Disappointed
Line on Agriculture
The Farm Bill has passed the House and is moving to the Senate, but mandatory Country of Origin Labeling (COOL) was rejected.
MCOOL Returns
Washington State Farm Bureau Report
President Donald Trump’s idea to import more beef from Argentina has restarted the debate over ‘Mandatory Country of Origin Labeling’.
MCOOL Returns
Washington State Farm Bureau Report
President Donald Trump’s idea to import more beef from Argentina has restarted the debate over ‘Mandatory Country of Origin Labeling’.
MCOOL Back in Conversations
Line on Agriculture
The National Farmers supports the potential reintroduction of mandatory country of origin labeling (MCOOL) for beef in the U.S. due to increased beef imports, particularly from Argentina, following President Trump's announcement
A WTO-Compliant Version of Mandatory COOL?
California Ag Today
The American Beef Labeling Act would require the U.S. Trade Representative, in consultation with the USDA, to develop a World Trade Organization-compliant means of reinstating MCOOL for beef within one year of enactment.
A Reinstatement of Country of Origin Labeling?
Southeast Regional Ag News
A reinstatement of mandatory Country of Origin Labeling? It could be on the horizon with the reintroduction of the American Beef Labeling Act. The U.S. Cattlemen's Association weighs in.
R-CALF USA Memorial Day Program
Line on Agriculture
R-CALF USA is including veterans in it's plight for mandatory country-or-origin legislation.
Senator Calls Mandatory COOL a Win-Win
Southeast Regional Ag News
Montana U.S. Senator Jon Tester continues with bipartisan push for mandatory Country of Origin Labeling.
R-CALF USA CEO Recaps Annual Meeting
Southeast Regional Ag News
Since 2001, Bullard has been serving as the CEO for R-CALF USA. Several big discussions were had at their meeting including the continued push for mandatory country of origin labeling.