12/13/07 Adding to the Arsenal

Adding to the Arsenal. I'm Greg Martin with today's Line On Agriculture. In the coming year, there will be a number of new products ready for the ag producer to help do their job better. Syngenta is coming to the table with new chemistries that will be great additions to your IPM strategies including Inspire®. David Laird is Syngeta's brand manager for Inspire. LAIRD: We have some new registrations coming in January or in the next 60 days. One of those will be for an active ingredient called difenoconazole and the branded product will be named Inspire®. Now Inspire will be an umbrella brand for a couple of premixtures we will have on the market. One of those will be for tree fruit and that will be a mixture of difenoconazole plus cyprodinil. Cyprodinil is a compound that is currently registered in pome fruit. It's a scab material, not a powdery mildew material per se so it hasn't been used a lot in the Pacific Northwest where powdery mildew is primarily a problem. The combination of difenoconazale and cyprodinil will be called Inspire Super®. Laird says that difenoconazale is new to the U.S. but not the industry. LAIRD: Difenoconazale is an active ingredient that has not been registered in the U.S. It has been registered outside the U.S. for many years and it's actually the world's leading apple fungicide outside the U.S. so it's a proven product outside the U.S. and we're happy to be bringing it into the U.S. for launch in 2008. As you might guess there are many hurdles in bringing new chemistries into the U.S. It takes time even though they have been used very successfully in other world markets. Syngenta is excited about being able to bring the product to producers. And that's just the tip of the iceberg. LAIRD: Syngenta in 2008 across fungicides, herbicides and insecticides will actually be launching 13 new brands into the marketplace and it's cyclic in nature. We go for periods of times when there's not a lot of things coming and then we have a situation now where we have a lot new things coming and I think it is reflective of we don't want to rely on older products all the time, we need new innovation in the market. Growers need new solutions. And Laird says there are other products coming. LAIRD: We'll have new brands also in vegetables in the Pacific Northwest next year under our Revus brand. It's another new AI that we have coming as a fungicide and we have a product that's also coming in potatoes, it's called Revus Top" which is a combination of Revus and difenoconazale so we're going to have about 3 new fungicide brands in the market out there in 2008. That's today's Line On Agriculture. I'm Greg Martin on the Northwest Ag Information Network.