07/17/07 Tough enough to wear pink

If you have anything to do with horses and rodeo it should be obvious by the all the pink Western gear and clothing that the "Tough Enough to Wear Pink" initiative has been a huge success. But do you know how it all started? After the break I will be back with how one woman's dream has meant over million dollars for breast cancer research. Terry Wheatley had no idea if she could get her son's friends to wear a pink shirt, after all they were cowboys, and cowboys wouldn't be caught dead in anything pink, or would they Becky? If anyone could do it Terry could, just imagine for a moment how this breast cancer survivor and mother of National finals team roper Wade Wheatley felt when she looked out across the Thomas and Mack last year and didn't see one pink shirt, but a sea of pink. Cowboys, cowgirls and horses were decked out in pink to support Terry's efforts of raising awareness that over 200,000 women are diagnosed with Breast Cancer each year. That night it was announced that professional rodeo met Terry's million-dollar goal. Today Terry, her daughter and daughter-in-law work to coordinate all the fundraising and events that have snowballed from Tough enough to wear Pink! Isn't it great how one woman's idea grew into a nationwide movement that has stirred the whole horse industry and has been called one of the most creative and visible awareness campaign in the country and it's all been done in full cowboy style. I'm Jeff Keane.