12/19/06 Red and Green

Red and green takes on a whole new meaning this season . If you have noticed the trademarked Product Red label on a shiny red Apple Ipod's or Armani or even red converse tennies you are looking at the efforts of the Rock Star Bono with pals Bobby Shriver and Oprah to raise money for the purchase of AIDES drugs for victims of the disease in Africa. Sure seems a win win to buy Product Red gifts knowing that that a portion of our holiday indulgences do something really worthy. The only wee wrinkle in this admirable crusade could be the Gap's "Do the Red Thing" campaign that paradoxically promotes wrong message by using scantily clad celebrities in provocative poses to create awareness for a disease associated with sex. Speaking of scantily clad, Victories Secret is now touting the fact that they too are going green . They announced they will no longer buy paper for their catalog from Canada's Boreal forests to help save caribou&.that announcement should bring a twinkle to Santa's eyes.