Modern Farm Businesses Need Systems

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

Modern farms and ranches are complex businesses, often managing millions of dollars worth of assets. But many of these operations are still largely run by an individual or two who holds most of their data for decisions in their head. This can be problematic when someone else enters the operation. Ambrook CEO Mackenzie Burnett shares the story about how their software helped one family through an unfortunate circumstance.

Burnett… “ He had always wanted to come back and help take over his family's operation. And then his dad ended up having an injury and his dad's okay now, but he basically had to take over the books and the operation in much more quickly than he was anticipating. And that is when he turned to Ambrook to be able to better manage, not just the bookwork, but also all the payments and understand in real time, you know, where am I making and losing money? Is this hay enterprise actually paying itself back. Right? The replacement heifer side, of the business actually seems like it's going really well and we should double down on like, that is the type of decision making that we were able to help him with, and the fact that he came to us in that moment of need was just really really heartening and it gave us a lot of confidence that we were on the right track and supporting the future of agriculture.”

Ambrook offers an accounting software built for agriculture so that farmers and ranchers can make better financial decisions without becoming full time bookkeepers.