John Deere's New Technology Trends

Darren Havens, director of production and precision ag marketing at John Deere, says one of the company's key goals is to helping farmers boost efficiency and maximize return on investment as technology continues to evolve. He points to the growing role of data, both coming from the machine and going into it in driving smarter decisions and shaping future agriculture trends.

“And some of those decisions are things like our See and Spray Technology, where we're being more specific on what we're spraying, so that you can reduce the chemical and the efficacy of just the spraying of chemicals, but it's reducing the cost to do that application to things such as autonomy. But autonomy is really the end result of a lot of automation that we put into our products over the last 2025 years. It's really the build-up of things like auto track, where we actually could set a guidance line. Now it's all of the functions of a machine to do things such as tillage, where our main focus is right now, to things in the future like planting grain, harvesting, and spraying, all becoming more automated, with the potential that it could be autonomously done. What it makes makes sense down the road.”

This as John Deere announces the launch of its new f8 and f9 series, self-propelled forage harvesters, which the company says, delivers enhanced horsepower, greater automation and integrated Precision Ag technologies.