Buy Local-AFBF
From the Ag Information Network, I’m Bob Larson. As you plan your holiday cooking, baking and gift-giving, consider local farm products.
Ryan MacKay, an American Farm Bureau Young Farmers & Ranchers Committee member, says shopping local leads to a number of benefits …
MacKAY … “The first would be supporting local economies. It keeps the money within the community, benefiting local farmers and businesses. Next would be community connection, so engaging with local farms can create a sense of community and connection to the food that we eat. And by choosing local farm products, consumers can enjoy fresher, high-quality items while making a positive impact on their community and environment.”
MacKay says consumers looking to shop local this year have a variety of ways to do so …
MacKAY … “Visiting farm stands and you-pick farms. Consumers get fresh produce while supporting local farmers financially. This can also be done in your local farmers market. Check with your local Farm Bureau. American Farm Bureau's American Farm Trail app for great resources to find and support your local farms. Buy local at the grocery stores.”
MacKay encourages farmers who are interested in selling direct to consumers to start with the basics, like an online presence, establishing a professional website and utilizing social media platforms that can help farmers showcase their products.
Regular updates about the available products, farm activities, and seasonal offerings can engage potential customers. Participating in local farmers markets allows producers to interact directly with consumers, provide samples and educate them.”
Again, Ryan MacKay of the Farm Bureau’s Young Farmers and Ranchers Committee.
