Plant-Based Protein Demand

This is Tim Hammerich of the Ag Information Network with your Farm of the Future Report.

The demand for plant-based protein has had its ups and downs in recent years, but the idea that it is just for vegans is not true, says PURIS CEO Nicole Atchison. It’s people seeking more protein both in the form of plants and animal products, that are continuing to grow this market. As a result, Atchison sees a bright future ahead for pulse crop farmers and processors.

Atchison… “What we really see in the, you know, on the consumer side is the growth in the category is not being driven by vegans. It's being driven by people who are consuming more plant-based foods more often, but are also consuming animal products. You know, it's, it's the millennial households that are having plant-based dinners a few times a week or not consuming meat a few times a week, but they are consuming meat on other occasions. You know, those small changes across a broad population is really where we see the growth drivers, but you're exactly right, Tim. I mean, the goal of these products is to make great food, not great plant-based food. I mean, we, you want the food to just be good and to be craveable and to have people feel that they're not making a sacrifice to have something that's better for them and better for the planet. And that's really, you know, when, when you've done that. And at a price point that's accessible, of course that matters too, then it's, it's a winning combination and that's what we're trying to do.”

Again, that CEO of PURIS Holdings, Nicole Atchison.