Beef Checkoff Funds Beef Safety Research to Tackle Pathogen Risks

While beef safety is still of utmost importance to industry stakeholders, research shows that it’s less relevant to today’s consumers. Consumers feel this way because they are confident about the safety of the beef products they buy at the store and cook at home, and this confidence can be attributed in part to Checkoff-funded beef safety research.

Ninety percent of consumers feel the beef they eat from the grocery store is safe, and of the top cooking concerns at home, foodborne illness concerns only 23 percent of consumers 1. Today, consumers’ main considerations when purchasing proteins are taste, cost, and whether it’s a good value for the investment and nutrition 2.

While consumers expect beef to be safe, the Beef Checkoff must foster and maintain that consumer confidence by continuing proactive beef safety research. With reliable food safety standards, beef is preserved as a preferred protein.

Source: CBB