A South Korean Appetite for U.S. Goods
With California Ag Today, I am Haylie Shipp. This is the Ag Information Network.
The USDA recently led a trade mission to South Korea. Alexis Taylor, USDA Undersecretary for Trade and Foreign Agricultural Affairs, says the South Korean mission is one of several the agency will lead this year to help expand opportunities for U.S. commodities…
“This was USDA’s second trade mission to Korea. The first was in 2018. And it's the second of seven that we will be hosting this year to support U.S. food and agricultural businesses to make connections all over the world and to expand their competitive position.”
She says American commodities are highly sought after in the South Korean market…
“U.S. food and agricultural products are recognized by South Korean consumers and importers for their reliability, their quality, and their sustainability. South Korean consumers value food safety in what they're choosing to eat, and the U.S. brand has a really strong safety associated with it.”
As a result of that demand, trip participants made some solid connections and sales…
“Our exporters and businesses that we have with us conducted 616 meetings with potential importers and buyers looking to expand the variety of U.S. food and agricultural products that they're offering to Korean consumers, and those participating companies reported $67 million in projected 12 months sales from those meetings, which are pretty remarkable numbers.”
USDA’s Alexis Taylor.
