U.S. Meat Showcased at International Event

The US Meat Export Federation recently hosted a trade seminar in Shanghai aimed at showcasing the value and versatility offered by US beef and pork cuts when used in home meal replacement and restaurant meal replacement items. These products are gaining popularity among Chinese consumers seeking convenient high quality meals that require little preparation USMEF President and CEO, Dan Halstrom participated in the seminar which was attended by more than 250, importers, distributors, processors, and other prospective customers.

“As compared to pre COVID. In China, the consumer is much more conservative, they're still a concern on the sickness front with COVID. So yes, I think there will be a tendency, at least the short to medium term to continue to consume higher percentage of meals at home versus out in the restaurants I would estimate that that would change over time or shift a bit but no doubt that's an opportunity today and that was part of the reason for the seminar was to give the trade some of these ideas on value-added options, be it in-store options or even online options e-commerce options to deliver at home some of these meal kits and restaurant meal replacement options and the feedback from the attendees was very positive about some of these ideas."

Of the products demonstrated Hallstrom noted that US pork loin was served as a center of the plate entree.”