Consumers Engaged in Lamb Lovers Month

The American Lamb Board is celebrating February as Lamb Lovers Month with its Ewe Complete Me consumer promotion. The campaign has a strong digital presence through ALB's consumer social platforms reminding followers there is no better way to show their love than preparing delicious American lamb.

American lamb lovers have been flocking to social media to share their favorite lamb recipes for a chance to win a date-night-in prize package including American lamb shanks and premium culinary items. Each entrant receives an exclusive “Lamb is for Lovers” canvas tote bag.

Ewe Complete Me is just one Lamb Checkoff promotion to encourage consumers to choose American lamb. To extend the reach and message, ALB staff is sending key consumer food media representatives a Lamb Lovers Month kit including loin chops, Lamb Lovers Month tote bags, sheep’s milk cheese and wool socks with a heart pattern.

"ALB has celebrated February as Lamb Lovers Month for more than a decade," said Peter Camino, ALB chairman. “We value this annual opportunity to amplify our impact and carry out marketing goals outlined in the 2023 strategic plan."

Source: ALB