Asking Norm Voyles Jr, Chair of the Cattlemen's Beef Board, to look into the future at the pricing of beef. Norm Voyles, who's not only chair of the Cattlemen's Beef Board, he actually owns and operates a family farm that includes a beef cattle operation that is seven generations in the making. Imagine that. I wanted his take on beef pricing. Beef demand and prices remain high, but for how long Norm? Isn't that the million dollar question? We continue to see innovative ways in order for consumers to prepare beef at home, which actually consumers can buy a strip loin and cut it in a number of different ways so that on a per meal basis, it's competitive with some Happy Meal, which is just fantastic when you think about you look at a dollar per pound cost of beef, but yet, you know, you look at different ways that you can fix that, prepare that and you can be very economical and stay within folk's budget for that. So that's a tremendous asset to the folks, some of our contractors or the beef checkoff that have worked to prepare recipes for folks to do at home. And it's especially true the last two years with the pandemic's been going on. Meaning that beef will continue to be very affordable.